The American Bu$ine$$man’s Ten Steps to Product Development


  • Can I cut corners in the design? 
  • Can it be shoddily built? 
  • Can I use cheap materials? 
  • Will it create hazards for my workers? 
  • Will it harm the environment? 
  • Can I evade the safety laws? 
  • Will children die from it?
  • Can I overprice it?
  • Can it be falsely advertised? 
  • Will it force smaller competitors out of business?